Creating onchain can help bring more control, fairness, and earnings to the people (and cats) who deserve it most.

This campaign was all about Billie's creative process behind the “Happier Than Ever” music video. The :60 spot explored her take on creating and being a director by delving into her imagination to visualize how she came up with the idea for the video. We also released a long form behind the scenes film that showed Billie’s creative process in action. When Billie went on tour, she invited fans to create her merch, her tour art and even her billboards.

Accolades: Gold Effie, Clio Music Silver (2), Cannes Entertainment Shortlist

The penny is a living symbol of how physical money can be outdated, expensive, and inefficient. Stablecoins, like USDC, enable currencies like the US dollar to exist in digital form - offering the benefits of physical money without the drawbacks.

There is one man who feels the pain of the penny's uselessness most acutely: Abe Lincoln.

We joined forces with one of the most creative rappers out there, Tierra Whack, to show students how they can use Adobe Creative Cloud to make amazing stuff. By cementing a partnership with Tierra Whack, celebrity stylist Shirley Kurata and Vogue, we turned fan generated artwork into 15 unique, avant-garde outfits.

Each fit was featured in a spread in Vogue, inspiring students to see that anything is possible with Adobe Creative Cloud. ⁣⁣

Accolades: Cannes Silver Lion for Entertainment, Clio Music Gold, Clio Music Silver (2), One Show Merit

Our goal on Adobe is to inspire young people to get out there and make stuff. But making stuff is really hard when you’re just starting out. In this campaign, we encourage people to look within themselves and their emotions to create whatever is true to them. In doing so, we refocus the first step of the creative process away from having amazing ideas or Photoshop skills and instead remind our audience that the first step to making is feeling.

If you've never tried crypto before it can be confusing and a little scary. That's why we created this simple, playful design system to break things down for first timers.

With a little help from Elton John, we made sure people wouldn’t forget Rakuten’s name during the holiday season. And from what Twitter told us, we also made sure people literally could not stop singing it.

We had one job: convince people to buy a second pet. Naturally, we went with the "we all need a buddy" angle and plush animal suits.

To launch MGM's latest Vegas hotel for young, creative types, we embraced a spirit long forgotten on the Vegas Strip: romance. The campaign included a TV spot, a viral OOH activation and an editorial photo series.

Covered by Good Morning America, Time, Elite Daily and more.

We wanted to remind young people that creative inspiration can truly come from anywhere—you just need to make the leap and get your voice out there. Who better to help us spread that message than Lil Nas X, a GRAMMY-winning, cultural icon who’s inspired by cartoons, cowboys and vampires.

In addition to encouraging artists to create, we used the spots themselves as way to amplify their art. We worked with Calmatic and Mathematic to find up and coming Black artists and asked them to create style frames that became our visual worlds.

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Milk Music has one thing that no other streaming service has: a dial that lets you throw some music on without a lot of effort. We decided to bring that dial to life.

YouTube views: 24.7 million

This campaign launched Target Ticket, Target's digital entertainment service.

To relaunch Seamless in New York City, we relied on the New Yorker mindset. 

Accolades: One Show Bronze

The feeling of getting cash back while you're shopping is powerful enough to inspire a little celebration. Good thing Rakuten spokesperson, Steph Curry, can relate.