To launch MGM's latest Vegas hotel for young, creative types, we embraced a spirit long forgotten on the Vegas Strip: romance. The campaign included a TV spot, a Craigslist stunt to help one woman find love/fame and a photo series.
Covered by Good Morning America, Time, Elite Daily and more.
Milk Music has one thing that no other streaming service has: a dial that lets you throw some music on without a lot of effort. We decided to bring that dial to life.
YouTube views: 24.7 million
We had one job: convince people to buy a second pet. Naturally, we went with the "we all need a buddy" angle and plush animal suits.
For the 75th Anniversary of the Moscow Mule, we set out to tell the world exactly how Smirnoff invented it.
Once every four years, we all get a touch of Winter Olympic fever.
Lady Gaga partnered with Zynga to release her album Born This Way within Farmville. We spread the word with your typical viral mockumentary.
This campaign launched Target Ticket, Target's digital entertainment service.
We took "Curiously Strong" into social media by letting people call out their friends on Facebook. The whole thing kicked off with a video about all the Curiously Strong characters in our Facebook feeds.
Dublin1780.com was a social game that weaved together a mystery out of your own social network. It mixed minigames, interactive maps, ancient folklore and of course, Facebook.
Millions of people have gotten cash back by shopping on Rakuten, but very few of them knew how to properly say the brand’s name. We set out to teach America how to pronounce Rakuten, starting in the hardest-to-pronounce towns in the country.
To relaunch Seamless in New York City, we relied on the New Yorker mindset.